Last night I was invited to celebrate the Puma x Get Fresh Company Sneaker collaboration. It is so rare that a Toronto designer gets a collaboration with a big brand, that when it does, it is worth noting.
The launch featured the Puma Tsugi Kori in two different colourways, the “Shell” and “Puce”.
The license plate display for the “Puce” colourway represented a time when Toronto Designer, Jebril Jalloh was selling clothing out of the trunk of his car.
The second display for the “Shell” colourway showed cassette tapes to represent when he used to make mix tapes to sell.
About the shoe:
The Tsugi Kori is perfect for the winter months. The silhouette features a weather-proof upper with premium suede overlays and a neoprene bootie construction that is designed to keep your feet warm and dry. The IGNITE foam midsole provides great cushioning and responsiveness. The rugged outsoles provide traction and stability. The rear heel tab is meant for easy on/off plus has the Get Fresh Company‘s logo embroidered on it.
In the words of Toronto designer, Jebril Jalloh:
“This sneaker collaboration is one of the greatest feelings I’ve ever had in my life. I don’t rap, sing, or play sports I’m just a man that had all odds stacked against me but never gave up and I thank @puma for recognizing that. This collaboration is bigger than me. It’s for us. It’s for Toronto, it’s for everyone that has a dream to do what they love. It’s for everyone that comes from the other side of the tracks.”
Visit his instagram and read his full message. It is worth the read. It is inspiring. It is motivating. It explains why this Puma Collaboration is worthy of a celebration. Dreams can be accomplished.
If you are looking to get a pair for yourself though, you will be out of luck as they are all sold out.