ASICS Opens First Canadian Flag Ship Store in Toronto

ASICS opened its first Canadian flag ship store in Toronto, at Queen and Spadina, so I had to go check it out.

Asics Flag Ship Store in Toronto

This 4400sq/ft flag ship store is separated into two floors showcasing 2 very distinct and unique brands:

ASICS – Shoes and apparel designed for athletes and sports enthusiasts with the purpose of applying their technology to improve performance.

Asics Performance Wall

ASICSTIGER™ –  Street-inspired approach to classic footwear with influence taken from Japanese culture.  AsicsTiger collaborates with designers and artists from all over the world.

The cherry blossom pack is a good example of the Japanese influence that they are known for.

AsicsTiger Cherry Blossom pack

AsicsTiger Cherry Blossom Pack

The Move to Bloom graphics tie in their I MOVE ME™ campaign with their new Sakura Collection and Cherry Blossom colour packs.

Asics Move to Bloom Wall Graphics

The wall graphics going up the stairs to the second floor really separates the performance sneakers from the classics.

Asics Wall Graphics in Toronto Flag Ship Store

Grand opening weekend saw the store hosting  DJs and multiple panel discussions with local influencers to chat about sneaker culture.

Looking forward to seeing what else they have in store in the coming months.

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